The post is Junior Associate (Customer Support & Sales) in the clerical cadre. As per the notification, you handle customer service, make customer calls, provide banking and advisory services and cross-sell products inside and outside the branch, with possible outdoor travel, flexible hours and shifts.
The official title is Junior Associate (Customer Support & Sales) in the clerical cadre. The words "customer support" and "sales" describe the job well.
What the notification says about the role
- New recruits must have a flair for marketing.
- They will be required to make customer calls and provide banking services, advisory services and cross-sell products, both inside and outside Bank premises.
- The duties may involve extensive outdoor travelling.
- Depending on requirement, there will be flexible working hours and working in shifts.
Typical branch work
The exact tasks depend on your branch and what the manager assigns. Junior Associates commonly handle:
- Cash deposits and withdrawals, and other counter transactions
- Account opening, KYC updates and customer documentation
- Passbook, cheque book and debit card requests
- Helping customers with digital banking and complaints
- Selling and explaining products such as deposits, loans, insurance, mutual funds and government schemes
- Back-office entries and supporting officers in loan and other processes
Sales targets are real
Many new joiners are surprised by how much of the job is sales. You may be given targets for accounts, deposits, insurance or other products. If you dislike selling, know this before you choose the job.
Skills that help
| Skill | Why |
|---|---|
| Local language fluency | Most customers speak it, and SBI tests it before joining |
| Patience and clear speech | Counter work involves many customers each day |
| Basic computer skills | Everything runs on the Bank's core banking system |
| Product knowledge | Needed for advice and cross-selling |
Growth
SBI's careers page says Junior Associates are eligible for promotion to the officer cadre on completion of 3 years of service, through its fast-track growth opportunities.
Rules can change with each notification. Confirm on sbi.bank.in/web/careers.
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